Target audience

When creating my visual piece I will need to fully understand and demonstrate the importance of target audiences and how I may research certain traits of my demographic in order to properly carter the conventions of my visual piece to their interests. To further develop my desirable narrative for my target audience I would need to research into the type of sub horror genre that they enjoy/fear the most and also research into other strands that could possibly affect the outcome of my narrative such as; whether my audience would prefer a male or female lead as well as what time era would they want my narrative to be set and etc. in addition to this I could also be able apply my demographic research into the representations of certain aspects and connotations of my horror trailer, for example; using my research I could determine how my demographic would like my protagonist to be represented, how my antagonist should be represented and most importantly how the mise en scene of my story to be represented.

  

Overall the general demographic for my horror film teaser trailer will be mostly teenage males aged between 15-25 who enjoy gore but will also settle for a more narrative based horror film than violence that they could perhaps enjoy with their significant others due to the fact that females do

also fall into my target audience.
A large majority of my target audience will come from homes that are working class and above this is because this outlet of entertainment and relief will be affordable for them since they come from a family of some sort of wealthy income.

Market Research

Here is a mood video that I made depicting the interest of my chosen demographic. 

Introduction
When tasked with creating a multimedia piece that can carter to a particular audience, it is very important to properly research into you're market audience. Researching into the brands, trends, music and etc that you're audience is into is equally as important as researching what type of content that you can include in your project in order to address you're particular demographic.
But before I start researching my audience I will need to to identify my audience, as I have said before I will need to understand the trends, brands and interest that I believe the demographic of my product will be interested in. I have included a list of said brands and trends below.

Demographic Identifier list
Causal movie goers
Soundcloud
YouTube
Partying
Instagram
Family Guy
South Park
American Dad

First Person Shooter Games
Zombie Themed video games
Horror Themed video games
Cheap Thrills
Theme Parks
Fright Nights
Game shows
Extreme Sports
Night life
Crime Documentaries
Dark humor
Skateboarding/ BMX/ cycling
Gym

Chosen Brief

Like I have stated earlier in my blog I have been tasked with creating a visual piece for my coursework, the two briefs that I have been given to choose out of for my coursework are, music video or horror movie trailer, I personally believe that both these brief will be the most effective when it comes to showcasing a strong narrative piece as well as representation which I believe are the most important conventions when creating a captivating visual pieces. 

   Overall I believe that a Horror movie trailer can not only enforce these two conventions the most effectively but with ease as well. In addition to narrative and representation, audience and genre are also both key convention in when aiming to effectively reinforce the audience attention to my visual brief. The Horror genre is a genre of film that is composed of a multiple of sub genres each with their own unique characteristics and conventions that set them apart. The main purposes of horror films are to inflict a negative emotional reaction out of the audience by effectively playing on the audience primal fears.

Blog Introduction

Welcome to my new Media Studies coursework blog, this blog will be used primarily for A2 media studies coursework. In this blog I will be posting the detailed analysis of the progress I'm making daily. This coursework will be a continuation of the coursework I had done for my AS media coursework (which you can find the link for below). Last year I was tasked with designing and creating a music magazine that included a front page, content page and a double page spread. Whilst executing my coursework I had gained quite a few researching and developing skills in which I will  apply to the process I will be making this year. The specification for my coursework this year has tasked me with planing, directing and producing a visual piece; this could range from music videos too short films. In addition to producing the visual piece I am also expected to design and digital marketing pack that would be used for further promotion of my visual piece.

http://ochukoasmusicmag.blogspot.co.uk/