Ancinary Task

Introduction

Like I have stated before in addition to producing a teaser trailer I am also tasked with an ancinary task that comes hand in hand with my teaser trailer. The ancinary task sates that I must create a corresponding movie trailer and movie magazine showcasing the movie. Since the ancinary task bears a lot of similarity to the coursework I had produced last year I believe this give me an advantage when researching and producing the final product.

Movie Posters

Movie posters are a popular means of  advertisement, we see them everywhere. We can spot movie posters displayed in cinemas, billboards, magazines, on the internet and even on buses. The primary goal of movie posters and or any other medium of advertisement is to "sell" the movie and persuade the targeted demographic to watching the film. Common conventions of successful movie posters include; a masthead in big, bold and eye catching font; Images of the movies main cast; details of the film such as its release date and the names of the cast; the certain design style of the movie e.g. the colour and fonts. All of these conventions can also be used to effectively reflect the tone of the film.
By analyzing movie posters I can gain more knowledge on how to effectively grab the attention of the audience without giving away the plot of the movie.

Movie Magazines

Similar to movie posters film magazines can be used as a very effective technique for promoting movies and other media services. This type of promotion/advertising is called below the line marketing this is when a movie magazine or any other type of publishing house pay you to feature your content in their magazine, for example a publishing house may pay you to part take in an exclusive interview to feature in their magazine, which in turn will boost their sells when compared to competing magazines. Similar to below the line marketing there  is also above the line marketing in which you pay a publishing house to feature your content in their publication, magazine adds being a fine example of this.

Cross Media Convergence and Synergy

In addition to movie posters and and movie magazine big conglomerates and indie films also promote their films through cross media convergence and synergy. Cross media convergence is the term used to describe the way that different products are produced and distributed in a majority of different platforms, cross media convergence can also be applied when marketing, for example a film company can use different platforms such as; TV's, YouTube, apps and print to promote their films.
Synergy on the other hand is when two or more institution come together either vertically or horizontally to achieve an objective that could not have been achieved independently. Synergy can also be used as a marketing strategy whereby a film company can team up with a game developer to producing a video game or an app that in turn will hype and promote the film to the gaming demographic a demographic that they may have not been able to appeal to when left to their own devices.