Sunday, 28 September 2014

Male Gaze Theory

Introduction 

In an earlier blog post I had posted a deep analysis of the audience feedback I had received from my questionnaire in my focus group. Overall the audience feedback was quite insightful as it had helped me develop my understanding of my chosen demographic. One of the questions I had featured in my questionnaire was "Would you prefer a female or male protagonist?" like I had stated before thee feedback I had received from this question was more female centric as five out of six of my participants stating that they would prefer a a female protagonist over a male protagonist whilst the remaining one participant had stated that they would prefer to have both a male and female protagonist in a horror film.I had also stated that the majority of my male participant wanted a female protagonist because of the Male gaze theory.

What is the Male gaze theory 

The male gaze theory was a theory mentioned in the controversial essay "Visual Pleasure and Narrative cinema" by Laura Mulvey who strongly argued that when viewing a piece of media the audience is placed in the perspective of a heterosexual male, this is highlighted in the strong sexualisastion of females that are very common in modern music videos and films. The conventions of the male gaze theory goes as follows; scenes that focus souly of the curves and features of the female body, slow motion., deliberate sexual camera movements and cut aways.
    According to the male gaze theory female is usually seen through two different perspectives, the first being an erotic reward for the dominate male characters in the narrative whist the latter being seen as an erotic object for the spectator/viewer watching the film.
Mulvey's theory also states that the female gaze theory is more passive than the male gave theory further underlying unequal power symmetry between genders. Mulvey's essay also states that the male gaze theory applies to female themselves as they view themselves through the eyes of men.

The inclusion of a female in mainstream film/media is quite vital as the female characters tend not to have any real importance herself, but is rather the way she makes her male counterpart feel and act that is important, this mean that the female only exist in relation to the male protagonist.
The male gaze theory states that the gender roles of males in the media text are active whilst the female counterparts are seen as passive who in turn often slow the narrative down and act as sexual influence for the active roles, they are under control of the males gaze and are only there for viewing pleasure whilst the males in other hand push the narrative forward.
      The male gaze theory holds a majority of similarities to the ideology of voyeurism. Then term voyeurism comes from the French word voyeur which translates to "one who looks"; voyeurism is the sexual interest in or spying of someone in intimate scenarios. One key characteristic of voyeurism is that the voyeur does not practically have any direct interaction with the subject of his/her interest.

Tuesday, 23 September 2014

Focus group Data analysis

In addition to asking my focus group open questions using popwerpoint, I had also given them each a questionnaire that I wanted them to fill out. The questionnaire I had given my participants simply just expanded on the questions I had asked them during my powerpoint, in addition to expanding on my powerpoint I had also featured new questions which i was planing on using as research to begin to flesh out my narrative of my teaser trailer as well as understanding which features and conventions that my audience response to the best.

From my questionnaire I had gained more insight on my audience than I had from the focus group powerpoint is self, I am planning on using the information I had gained to further convey more coursework to the level of authentic and professional horror film trailers.

Transcript 
In my focus group I had featured an equal amount of each gender.  I had chosen three girls and three boys to participate, I did this because I wanted to appeal to a mutual demographic and wanted both genders opinions on each of my stimuli I found that boys frequently gave short and quick responses to my stimuli whilst girls gave more developed responses, this could connote that the female half of my demographic will be harder to carter to.


What is your age group?
Bellow 15
0
15-16
1
17-18
2
19-20
2
21-22
0
23-24
0
25
1
Above 25
0

For my focus group I had got a wide range of people of all ages, must of the females in my focus group tended younger whilst must of my males tended to be older, in total I had one 16 year old, one 17 year old, one 18 year old, two 19 year olds and one 25 year old.
            I believe that having the wide age range in my focus group in will help me relate more to the members of my audience of different ages. 


What is your favourite sub-genre?
Action horror
1
Body horror
0
Comedy horror
4
Gothic horror
0
Natural horror
1
Psychological horror
2
Sci-fi horror
2
Slasher films
1
Splatter films
1
Zombie films
2

The majority of the responses from my focus group had stated that their favourite sub horror genre, I could reflect this piece of research into my final product by making my horror trailer a comedy horror. Due to my lack of knowledge on the comedy horror genre I will need to do intensive reteach into the conventions of the genre to properly carter to my audience.
            Drawn in second place for my focus group favourite genre is Psychological horror, Sci-fi and Zombie horror and closely followed by Action horror, Natural horror, Slasher films and Splatter films. 

For my question 4 I had asked my focus group why they enjoyed each of their favourite sub-genres. The general response I gained stemmed from people explaining why their enjoyed the comedy sub-horror the best. One of the responses I got for question four was “Because it is funny & it makes the film less scary” most of my responses went along the lines of this.

Question 5 was quite an open question; I had featured this question in my questionnaire to use as a stimulus for the narrative of my teaser trailer. The responses I had gained from my focus groups were more along the lines of my participants stating the jump scares were the scariest part of the trailer closely followed by the ending. I can apply this knowledge to my coursework by being sure to use conventions in my final teaser trailer, I also believe that this will greatly increase the authenticity of my coursework because it greatly reflects the conventions that are apparent in blockbuster teaser trailers.

To help further flesh out the narrative of my teaser trailer I had asked my focus group participant whether they preferred horror films with male or female protagonist. The results I got from this particular question was certainly more female centric as 5 out of my 6 participants stated they would prefer a female protagonist whilst the reaming participant stated he would prefer both a female and male protagonist for my teaser. To reinforce this convention into my final teaser trailer I would need to briefly research into the horror films that include a female protagonist and the different conventions that come hand in hand with having a female protagonist.

In question 6 I had asked my focus group why they chose their particular answer for question 6, the female majority of my focus group had stated that they preferred a female protagonist because they find that the hero is more relatable that way and the narrative is also more “suspenseful”, whist my male majority had just stated that having a female protagonist is the “norm”. The general reaction of my male participants could be credited to the male gaze theory; theory that states all media outlets created to be seen through a heterosexual male eyes.


For question to I had asked my participants another question to help me further flesh out my narrative. The response I had gained from this question was just generic horror movies settings; to list a few there was haunted houses, graveyards and hospitals. There is not much to analyse from this question apart from the fact that it helps me when I’m looking for filming locations.

Tuesday, 16 September 2014

Focus Group transcript

Below is the transcript for my first focus group. 

Focus group consent letter

Here is the letter of consent that I will provide to the participants of my focus group before the session begins. 


Focus group Questionnaire

Here is the Questionnaire that I will provide to the participants of my focus group before the session begins 

Focus group powerpoint

  
       Here is the presentation that I will be using to prompt the Q and A section for my focus group 

Thursday, 11 September 2014

Target audience

When creating my visual piece I will need to fully understand and demonstrate the importance of target audiences and how I may research certain traits of my demographic in order to properly carter the conventions of my visual piece to their interests. To further develop my desirable narrative for my target audience I would need to research into the type of sub horror genre that they enjoy/fear the most and also research into other strands that could possibly affect the outcome of my narrative such as; whether my audience would prefer a male or female lead as well as what time era would they want my narrative to be set and etc. in addition to this I could also be able apply my demographic research into the representations of certain aspects and connotations of my horror trailer, for example; using my research I could determine how my demographic would like my protagonist to be represented, how my antagonist should be represented and most importantly how the mise en scene of my story to be represented.
  

Overall the general demographic for my horror film teaser trailer will be mostly teenage males aged between 15-25 who enjoy gore but will also settle for a more narrative based horror film than violence that they could perhaps enjoy with their significant others due to the fact that females do
also fall into my target audience.
A large majority of my target audience will come from homes that are working class and above this is because this outlet of entertainment and relief will be affordable for them since they come from a family of some sort of wealthy income.

Wednesday, 10 September 2014

Market Research


Here is a mood video that I made depicting the interest of my chosen demographic. 

Introduction
When tasked with creating a multimedia piece that can carter to a particular audience, it is very important to properly research into you're market audience. Researching into the brands, trends, music and etc that you're audience is into is equally as important as researching what type of content that you can include in your project in order to address you're particular demographic.
But before I start researching my audience I will need to to identify my audience, as I have said before I will need to understand the trends, brands and interest that I believe the demographic of my product will be interested in. I have included a list of said brands and trends below.

Demographic Identifier list
Causal movie goers
Soundcloud
YouTube
Partying
Instagram
Family Guy
South Park
American Dad
First Person Shooter Games
Zombie Themed video games
Horror Themed video games
Cheap Thrills
Theme Parks
Fright Nights
Game shows
Extreme Sports
Night life
Crime Documentaries
Dark humor
Skateboarding/ BMX/ cycling
Gym

Tuesday, 9 September 2014

Chosen Brief

Like I have stated earlier in my blog I have been tasked with creating a visual piece for my coursework, the two briefs that I have been given to choose out of for my coursework are, music video or horror movie trailer, I personally believe that both these brief will be the most effective when it comes to showcasing a strong narrative piece as well as representation which I believe are the most important conventions when creating a captivating visual pieces. 
   Overall I believe that a Horror movie trailer can not only enforce these two conventions the most effectively but with ease as well. In addition to narrative and representation, audience and genre are also both key convention in when aiming to effectively reinforce the audience attention to my visual brief. The Horror genre is a genre of film that is composed of a multiple of sub genres each with their own unique characteristics and conventions that set them apart. The main purposes of horror films are to inflict a negative emotional reaction out of the audience by effectively playing on the audience primal fears.

Monday, 8 September 2014

Blog Introduction

Welcome to my new Media Studies coursework blog, this blog will be used primarily for A2 media studies coursework. In this blog I will be posting the detailed analysis of the progress I'm making daily. This coursework will be a continuation of the coursework I had done for my AS media coursework (which you can find the link for below). Last year I was tasked with designing and creating a music magazine that included a front page, content page and a double page spread. Whilst executing my coursework I had gained quite a few researching and developing skills in which I will  apply to the process I will be making this year. The specification for my coursework this year has tasked me with planing, directing and producing a visual piece; this could range from music videos too short films. In addition to producing the visual piece I am also expected to design and digital marketing pack that would be used for further promotion of my visual piece.
http://ochukoasmusicmag.blogspot.co.uk/